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July 5, 2022
New Tripoli Bank congratulates John Hayes, Chief Executive Officer for the Bank, on being selected by Lehigh Valley Business as among the region’s power players for its annual Power 30 Banking and Finance list. This group is composed of the region’s most significant, influential, and respected leaders in their fields. The honorees are chosen by Lehigh Valley Business’ editorial leadership team and the list was released in print and online at LVB.com on July 4.
For the past six years, John Hayes has been responsible for leading New Tripoli Bank’s lending efforts and initiatives, including front line lending personnel along with credit analysis and operations. Formerly the Bank’s Chief Lending Officer, Mr. Hayes recently assumed the role of Chief Executive Officer from Dave Hunsicker.
“Mobile and online banking platforms are changing how people interact with the bank and how the bank interacts with our customers,” Mr. Hayes explained, referencing evolving consumer demands for modern financial services. “Demand is increasing for this digital banking experience from boomers all the way through Generation Z, and it’s transforming how the entire banking industry operates. Our challenge is to maintain our top-notch IT platform and couple it with the close, personal relationship we have with our customers.”
Hayes said the prevalence of fraud is increasing, and fraudsters are getting smarter. “We work closely with our customers to protect them and the bank, and it’s a constant battle.”
What’s always rewarding, however, is “our ability to help people, to make a real difference in their lives. We have a strong commitment to our community, volunteer our time, and specialize in helping small businesses grow and residents finance their homes. I love what I do!”
He said he has been fortunate to have worked with several mentors. “Some people you’ve never heard of, like Bob DeVault, Sue Atkinson and Rene Vander Vossen, were keys in my early years. Others, like Dave Hunsicker and Brent Peters, are well known in the Lehigh Valley. Dave and Brent taught me what it means to be a community banker and a leader. Their leadership and inspiration will always guide me, and I thank them for teaching me and trusting in me.”